Blackmoon Crypto

Project Overview

Blackmoon is a groundbreaking platform in the world of crypto investing and trading. It provides users with access to a variety of traditional fiat- and crypto-based assets, including hedge fund-backed tokens and algorithmic trading portfolios. As the UI/UX designer for Blackmoon, my task was to craft an intuitive, seamless, and aesthetically pleasing interface that would appeal to both retail investors and institutional clients. The platform’s unique feature is its ability to tokenize a wide range of asset classes, offering secondary market trading for tokenized assets like cryptocurrencies, stocks, ETFs, and even hedge fund-backed tokens.

The challenge was to design an interface that could elegantly handle a wide variety of asset classes while ensuring an exceptional user experience for traders with different levels of expertise. The platform had to cater to advanced traders who would engage with complex algorithmic trading strategies, while also making it easy for beginners to trade tokenized versions of traditional assets. My design approach focused on creating a flexible, responsive, and user-friendly interface that balanced the complexity of financial products with simplicity in navigation.

UI/UX Design Process

1. Research & Market Analysis: Conducted in-depth research into competitors and analyzed existing crypto investing and trading platforms to identify best practices and gaps in the market.
2. Defining User Personas: Developed comprehensive user personas for both retail and institutional investors to ensure the design catered to a diverse audience with varying needs.
3. Information Architecture & User Flows: Created a clear information architecture and detailed user flows to ensure the platform's functionality was well-structured and intuitive.
4. Wireframing & Prototype Development: Built wireframes for the platform’s key pages and workflows, followed by interactive prototypes to visualize and test the user journey.
5. Designing for Complex Asset Trading: Focused on creating advanced charting tools, real-time data updates, and seamless trading experiences for asset classes like hedge fund tokens and algorithmic portfolios.
6. Mobile-First Design: Ensured that the platform was fully responsive, offering a consistent and optimized experience for users across desktop, tablet, and mobile devices.
7. User Testing & Feedback Collection: Conducted user testing sessions with real traders and investors to gather feedback, ensuring the platform was intuitive and met the needs of different user types.
8. Iterative Refinement: Refined the design based on feedback, making necessary adjustments to improve usability, accessibility, and the overall user experience.
9. Final Handoff & Collaboration with Development: Delivered the final design package with detailed specifications and collaborated closely with developers to ensure smooth implementation.
10. Post-Launch Support: Provided continuous support after launch to address any user feedback and implement necessary design updates to enhance functionality.